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Reptar Chocolate Bar

Personal project

Packaging design, Custom illustration

I grew up with a love of films and cartoons, looking back at some of these that I enjoyed most as a child I noticed the amount of fictitious food and drink products used and how much I wanted them to be real. This sparked my imagination.


Rugrats was one of my favourite childhood shows, I wanted to recreate the packaging for the imaginary Reptar Bar featured in the show, bringing it into the real world but with a fresh design. I wanted to keep the logo as simple and clean as possible but with a childlike softness.

The colour palette was inspired by the original Reptar toy character, keeping them bright but not neon.

I redrew Reptar using the colour palette and simple block shapes.

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